Medicaid as a growth channel is often dismissed by digital health companies as “too hard” and difficult to scale. While it’s true that working in state-based markets requires a different approach, Medicaid presents an incredible opportunity to land and expand, capture large geographies and make a meaningful impact on large and often underserved populations. Kat McDavitt and Chris Klomp will give Health Transformers an overview of Medicaid market access, share hard lessons learned and their successes, and highlight successful approaches and the intricacies of Medicaid funding.